Online Marketing vs Offline Advertising: Where to invest
There are so many different avenues you can follow when it comes to marketing, be it online or offline. The choice is still ultimately yours, but unfortunately you have to go with the times and from the looks of the things, there is still an ongoing debate on which is better for your company.
You get the odd business owner who has been in his industry for over 10 years and he will stand firmly behind is marketing campaign, be it print advertising, email advertising, brochures and business cards etc. what has been working for him for over a decade, according to him will continue to work for him, meaning he doesn’t need anything else.
Offline Advertising or Marketing can refer to many different avenues ranging from the traditional print such as brochures, pamphlets and business cards, to radio and television ads. These are considered to be a bit more costly as a lot of effort is put in especially when it comes to radio and television ads. Brochures, pamphlets and business cards are simple, they are all the same design and its generally a once off design, the cost comes in when the designs are intricate and the printing is to be done on high quality materials and of course the amount of business cards and pamphlets also pays a role in printing. When it comes to printing, both quality and quantity are to be considered.
Online marketing is an avenue that is mostly taken these days, making use of the internet marketing services is something that every business owner should be considering and possibly implementing as soon as possible. It is considered to be a lot more affordable that off line marketing. There are so many options to choose from when doing online marketing and not to mention the amount of free online platforms that are available to you, such as Gumtree, OLX, Locanto and more.
Business owners that have been in their industry for 20 years and more would rather stick to what they know, word of mouth and relying on their returning clients, that’s fine, but if you want more clients, if you want to grow your business and if you want almost immediate conversions than online marketing is the way to go.